An explainer video is an introductory marketing tool used to introduce your product or service. Typically, they’re short (under two minutes) and have a simple, clear call to action to encourage viewer engagement. These videos are commonly found on company websites, homepages, landing pages, and other prominent products and services pages, as well as in social media feeds and during presentations.
The key to a successful explainer video is to create an engaging story that clearly explains your brand and the value it provides. Keeping your audience in mind will help you craft a script that’s concise, easy to understand, and aligned with the tone and visual style of your brand. It’s also helpful to have someone who doesn’t know your product look over your script and provide feedback to make sure that your audience will get the most out of it.
As for the visuals, using a variety of images is a great way to keep viewers engaged. Adding some text to highlight important points is also a good idea. And using light humor can be an effective way to connect with your audience and make them feel comfortable.
Choosing the right style of your explainer video can be difficult — especially if you’re on a tight deadline. But animation is a solid choice because it’s often much quicker to produce than live-action footage. It’s also a lot more cost-effective, which is perfect for small businesses that may not have the budget for bigger productions. erklärvideo erstellen lassen
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