A discount code, or promotional code, is a unique code that customers can enter into a shopping cart or checkout page to unlock a special offer, such as free shipping or a percentage-based discount. These codes can be used in-store, online, or via mobile. They are an effective way for businesses to increase conversion and sales while providing value for their customers.
Incentives like these can help you increase average order value, promote upselling or cross-selling opportunities, and build loyalty among your customers. For example, many retailers use “buy one get one free” coupon codes to encourage customers to buy multiple products or services from them at once. You can also use these types of discounts to reward loyal shoppers and drive referrals.
Another popular coupon code strategy is to offer a fixed dollar amount discount, such as $10 off a $50 purchase. This type of discount can be very powerful as it provides an incentive to buyers without putting too much pressure on your profit margins. For this reason, it’s usually wise to restrict these types of coupon codes to higher-value purchases.
You can also create one-time-only coupon codes to incentivize new visitors to your store or to drive traffic during a slow time of year. These codes can be personalized for each shopper, and can be given out using signup forms or in-store promotions, or distributed through conversational AI such as Lyro. This allows you to build a targeted list of prospective customers that you can use for future promotions. Discount code
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